A New Era of Corporate Social Responsibility

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A New Era of Corporate Social Responsibility
Norwich University

Today, socially responsible companies tend to attract more consumers as well as the best talent, according to a 2015 global corporate social responsibility (CSR) study by Cone Communications, a public relations and marketing company headquartered in Boston, NY. The study revealed that consumers are increasingly demanding companies do more to address global social issues, as well as environmental issues. Specifically, 90% of the consumers who took part in the study said they have come to expect companies to participate actively in CSR activities while 84% said they actively seek out responsible products.

This resource highlights what the empowered consumer looks like, how to integrate CSR into a business model and corporations that are leading the way as socially responsible businesses.