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Is open access in conflict with traditional journal publishing?
The purpose of open access is not to undermine journals but to provide an accessible alternative and take full advantage of new technology —the internet— for widening distribution and reducing costs. Moreover, for researchers themselves, the overriding motivation is to offer easier access to a larger audience of readers and for their research to have greater impact. More information can be found here.
Authors may also be interested in protecting their works under a Creative Commons license.